PPC campaigns are usually more expensive than organic search campaigns. The conversion rates are also lower on PPC ads. However, some businesses find PPC to be an effective marketing strategy for them.

The decision to use PPC or not is often based on the business’ goals, budget, and industry. If the company has a low budget and they need to get leads quickly, then they might consider using PPC ads. If they have a high budget but they don’t need leads right away, then it might be better for them to use organic search instead of PPC ads.

Paid search advertising can be a great way for businesses to get quick leads at a low cost if their business model lends itself well to this type of advertising approach.