Digital marketing is a marketing technique that focuses on the use of digital technologies to reach an audience. It can be used for social media, email, web pages, or other online channels. It’s been around for decades but has seen a rise in popularity since the 2000s.

Digital Marketing has two main goals:

1. Generating traffic and leads
2. Increasing brand awareness and customer acquisition

Digital marketing is a broad topic and it can be hard to know where to start. When it comes to small businesses, you need to make sure you are using the right channels. You also need to make sure that you are spending your budget wisely and not wasting money on channels that don’t work well for your business. The first step for any small business is getting their website up and running. You want a site that looks professional and has a good user experience. It should also have some kind of blog or content so people can see what your company is about.

When it comes to social media, Facebook ads work well if you have a specific audience in mind. Twitter ads are another option but they are more expensive than Facebook ads because they don’t get as much traffic as Facebook does. Google and YouTube are phenomenal if you have a product to sell. Google has a wide range of options for small businesses, you can do SEO, AdWords, and display ads. When it comes to content marketing and SEO, small business can use social media platforms with great success. You should also create blog posts that focus on your target audience so people will see that you are knowledgeable in the products and services you sell.

Don’t know where to get started? We can help!