In today's digital age, email has become a...
When to Use Pay Per Click (PPC) & When not to Use It?
PPC campaigns are usually more expensive than organic search campaigns. The conversion rates are also lower on PPC ads. However, some businesses find PPC to be an effective marketing strategy for them. The decision to use PPC or not is often based on the business’...
What is Mobile SEO and How Can it Help Your Website?
Mobile Search Engine Optimization Mobile search engine optimization (mSEO) is the process of increasing the relevance of a website or a web page in the mobile search results. Mobile SEO is different from regular SEO in that it uses different approaches and techniques...
Digital Marketing for Small Businesses and Start Ups
Digital marketing is a marketing technique that focuses on the use of digital technologies to reach an audience. It can be used for social media, email, web pages, or other online channels. It’s been around for decades but has seen a rise in popularity since the...